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Marketing And Sales

The Marketing and Sales program of study teaches CTE learners how to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services. Through this program of study, students will learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits.

Principles of Business, Marketing, and Finance (2 Semesters) (Middle School)
Students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply, and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems, and settings in business, marketing, and finance.

Fashion Marketing (1 Semester) (9-12)
Designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities.

Sports and Entertainment Marketing (1 Semester) (9-12)
Will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding, event marketing, promotions, and sports and entertainment marketing strategies.

Sports and Entertainment Marketing II (1Semester) (10-12)
Advanced course designed to build upon students’ prior knowledge of sports and entertainment marketing. Students will develop a thorough understanding of advanced marketing concepts and theories as they relate to the sports and entertainment industries. Students will investigate the components of branding, sponsorships and endorsements, as well as promotion plans needed for sports and entertainment events. *Prerequisite: Sports and Entertainment Marketing

Social Media Marketing (1 Semester) (10-12)
The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts. 

Practicum in Marketing (2 Semesters) (11-12)
Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing information management, pricing, product planning, promotion, purchasing, risk management, and selling skills. Students will integrate skills from academic subjects, information technology, interpersonal communication, and management training to make responsible decisions.

Career Preparation I (2 Semesters) (11-12)
Provides opportunities for students to participate in a work-based learning experience that combines classroom instruction with business and industry employment experiences. The goal is to prepare students with a variety of skills for a changing workplace. Career preparation is relevant and rigorous, supports student attainment of academic standards, and effectively prepares students for college and career success. *Student must be employed within the first 20 days of the start of the school year. Students must work a minimum of 10 or 15 hours per week and maintain their job in order to stay enrolled in the course.

Program of Study Teacher:

  • Andrea Beltran (CHS)
  • Rosalia Scogin (CHS)

Career and Technical Student Organizations:

High School Industry Certification:
Student Social Media Marketing

Associate's Degree in this Program of Study:
Marketing/ Marketing Management, General
Consumer Merchandising/ Retailing Management
International Marketing

Bachelor's Degree in this Program of Study:
Marketing/ Marketing Management, General
Business Administration
Applied Economics
Marketing Research

Master's/Doctoral Professional Degree in this Program of Study:
Business Administration
Applied Economics